Surrounding Yourself with the Right Stuff (and the Right People) in 2020

The Orange Effect Foundation had an amazing 2019. We added additional board members who brought the group full circle on being able to help with application review, feedback, and fundraising. We had two amazing fundraising events!  Our annual golf outing and a fun night at Platform Brew Co. 

We set some big goals for fundraising and although we didn’t hit them yet, we are well on our way and will continue shooting for the stars in 2020 so we can help as many children as possible who desperately want speech therapy.]

Goals are really hard to stick with though. Research has proven time and again how many people vow to lose weight or exercise on January 1st and give it up by January 2nd. What can we do to increase our odds of success?

For me personally, I was inspired by my best friend, Joe Pulizzi, who did a speech about goals.  The short version is that you need to 1) record your goals, 2) review them every day, and 3) remove the ones that don’t fit any longer (or revise them). Joe is a great person to talk about goals. If you don’t know him, here are a few reasons. Joe started a company from scratch – literally one of those stories you hear about that started with an idea on a napkin and grew to one of the best companies in the industry. Then he set out to write a fiction book. And can you believe it? He did it!  All because he follows the Record, Repeat, Remove method.  

I’m working on Orange Effect Foundation’s goals for 2020. I’m using the great people around me to help too!  For example, I know we need to work on our social media presence. Consistency is key, right? Trying to get more original content on our blog, which leads to the bigger goal of making time for researching and writing. Finding new ways to hit our fundraising goals. Hopefully with more consistent social media and more original content on our blog we will increase our newsletter subscribers as a result, increase donations. Sounds like the struggles of most nonprofits I suspect.

I am confident that we can hit our 2020 goals because of our brilliant program director and our fantastic board. So as you set your sights on goals for 2020, be sure you are surrounding yourself with the right stuff and the right people! 

Pam is the Executive Director of the Orange Effect Foundation. She worked in the marketing field for the past 10 years, serving as Chief Operations Officer for Content Marketing Institute. During that time she found her passion to build and lead amazing teams because of the commitment of the staff at CMI. Pam also helped to create Content Marketing World, an event where over 3500 marketers come together annually to learn and network with the best and brightest. Pam's background is in social work, and she is raising a son with autism so the opportunity to start and direct this nonprofit is a dream come true. She has been a key leader in the CMI Golf for Autism the past 11 years and a champion for many other nonprofit organizations.