Content Marketing World Recap

The first week of September I had the unprecedented honor of being an attendee at the event Content Marketing World. Those who know a bit about my history know that I have worked at the event the first seven years, so being an attendee and not working was definitely a new experience. I had such a wonderful time. I could write an entire blog post about how amazing the event is and how much I love the team behind the orange awesomeness.

One of the things the team did this year, with the goal to build awareness for Orange Effect, was have Yappy Hour. No, that’s not a typo. Yappy Hour.  They brought in some loveable and adorable dogs from City Dogs in Cleveland and let attendees scratch behind their ears and rub their bellies while taking a free will offering. I’m not a huge dog person but clearly, I am missing something because I really have never seen such a happy group of attendees at a conference before. It brought so much joy to everyone. I was beyond honored that the team came up with this brilliant idea and so grateful to them.

Afterwards we celebrated with Orange Night Out where attendees could come and learn about all we do here at Orange Effect.  As I told dozens of people last week, when you are giving out grants word travels fast.  We have $200,000 in requested grant funding for this current quarter.  But fundraising, that is another beast in itself, and we have a lot of work to do on that front.  Orange Night Out was a huge success as we networked with so many attendees who have their own personal connection to the cause. Thanks to everyone who took the time to share!


Pam is the Executive Director of the Orange Effect Foundation. She worked in the marketing field for the past 10 years, serving as Chief Operations Officer for Content Marketing Institute. During that time she found her passion to build and lead amazing teams because of the commitment of the staff at CMI. Pam also helped to create Content Marketing World, an event where over 3500 marketers come together annually to learn and network with the best and brightest. Pam's background is in social work, and she is raising a son with autism so the opportunity to start and direct this nonprofit is a dream come true. She has been a key leader in the CMI Golf for Autism the past 11 years and a champion for many other nonprofit organizations.